He went on: “Labour has mentioned advertising three times in recent months — and each time it’s been negative:…

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Chief executive Vittorio Colao is known to take a keen interest in marketing and is looking beyond paid media…

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Vodafone opens bidding for £600m advertising contract

Vodafone has kicked off one of the biggest advertising pitches of the year after the mobile giant announced it…

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Marketing Strategy

Last month, Vodafone announced a “radical” change in direction for its marketing strategy by announcing Vodafone Firsts, which will…

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BT boss blasts Labour for ‘negative’ stance over business ads

BT chief executive Gavin Patterson has accused Labour of being too “negative” about
the benefits of advertising for business.
Patterson, addressing…

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Being sure of anything seems a dangerous game to play in these increasingly uncertain
times. But our panel provides a…

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