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Vodafone has kicked off one of the biggest advertising pitches of the year after the mobile giant announced it…read more
BT chief executive Gavin Patterson has accused Labour of being too “negative” about
the benefits of advertising for business.
He went on: “Labour has mentioned advertising three times in recent months — and each time it’s been negative: Should we ban advertising to children? Should we ban advertising of pay-day loans? Should we ban the advertising of high-fat and high-sugar foods?”
Chief executive Vittorio Colao is known to take a keen interest in marketing and is looking beyond paid media to other areas such as social media and live events.
Vodafone has kicked off one of the biggest advertising pitches of the year after the mobile giant announced it is putting its global ad-buying and planning account up for tender.